Europe Content Manager

COS, London UK

September 2022 – Present

Visit the COS website here.

As head of the content team for the Europe Brand & Communications department, I am the brand & TOV guardian for our region.

My main responsibility is owning the content plan for the EU region, translating the global brand moments into localised activity that pushes the right content with the right product and creative, in the right channel, and at the right time.

I work cross-functionally with different teams on the day-to-day briefing and execution of the plan across all digital marketing channels (from Newsletter and Paid Social to Affiliates, Display and PMax), as well as with PR and our franchise partners. I also secure alignment with our Ecom and Store teams and ensure a seamless omni customer journey across all touchpoints.

Week by week, I also relay key product & garment group performance from Merchandising to our CRM & DM teams and lead trade-reactive actions.

I also report back on content performance to the global creative and content production teams with both qualitative and quantitative feedback to influence future content production.

Content Editor

Previously: Content Coordinator, Online Copywriter

Mint Velvet, High Wycombe UK

March 2018 – Present

Visit the Mint Velvet website here.

As Mint Velvet’s Content Editor, I was the TOV guardian for the brand, overseeing all written output and ensuring we stayed true to our handwriting at every touch point. I also owned the ideation and planning of all marketing campaigns, keeping my finger on the pulse and working with the product teams to ensure we talked about the right product, at the right time, and in the right way.

Day to day, I briefed and signed off all marketing content, including homepages, magazine articles, Instagram stories, web assets, print, Facebook captions, product descriptions, website copy...

I was also the main POC for SEO in the Marketing team and managed one copywriter.

Product Writer

Previously: Junior Product Writer, Junior Product Stylist

YOOX Net-A-Porter Group, London UK

April 2015 – Feb 2018

Visit the Net-a-porter website here, the Mr. Porter website here and The Outnet website here.

My main focus was writing informative, evocative and conversational product copy aligning with first The Outnet, then The Net-a-Porter Style Guides, as well as designer bios and landing pages, trend and catwalk reports and other internal/external content on an ad hoc basis.

Over time, I came to oversee the footwear and beauty categories, with a focus on building team knowledge and contributing to 'The Beauty Reporter', an internal beauty publication. I also enjoyed collaborating with all teams across the studio production, upload and buying teams to maintain good communication and sample flow, and ensure consistency.